Elizabeth Tan

Business Strategy Consultant

Singapore


"Being in new situations is challenging but rewarding; it keeps me on my toes and prevents me from feeling complacent."

What I do

As a consultant, I help understand the clients’ situation and problems, develop and test hypotheses to a key business question, assess competitors and identify new opportunities or a strategy to resolve the clients’ challenges. Project timelines can be very tight, so we learnt to pick up new content quickly and develop insights within a short period.

Together with my team, I aim to understand the clients’ situation and problems, develop and test hypotheses to a key business question, assess competitors and identify new opportunities or a strategy to resolve the clients’ challenges. I then develop details, such as a project charter, business case or road map that the clients will use to put the strategy in action and realize their goals.

Learn more about Strategy Careers.

A day in my life

Personally, I think there is no typical day-in-the-life at Accenture. Each day is a new challenge, with different tasks from attending meetings, conducting workshops to developing presentation decks. Strategy consultants also work across different industries and companies, such that we get to explore different areas of work. Each project and client are different too, and as consultants we have to leverage all of Accenture to bring the best expertise and skills to the client.

One of the recent projects I enjoyed working on was a new business ideation project for a global food and chemicals company. The strategy team collaborated with different parts at Accenture to leverage design thinking and consumer research methodology. Our goal was to develop a new Direct-to-Consumer business that would disrupt the nutrition and healthcare business.

The project was exciting because it was innovative and new—we were asked to dream and envision a new business idea that could work in the ASEAN market. I personally enjoyed the pain points-led ideation process that can be more creative than a purely numbers-driven business case that can be typical of another project work.

It was also a fun experience because it addressed consumers in a more personal way. We used consumer research techniques such as a food diary, home visits, an online survey, interviews and focus group discussions to validate consumer personas, pain points hypotheses and consumer journeys.

Outside of work, I spend time with my family and friends. In my spare time, I unwind with hobbies such as recreational soccer, drawing and learning new instruments.

"I personally enjoyed the pain points-led ideation process that can be more creative than a purely numbers-driven business case that can be typical of another project work."

My advice

The best part about consulting is the variety it offers. Consulting presents many opportunities to explore and try a lot of different types of work within a very short span of time. Consultants face new situations, clients and industries in each project. The learning curve may be steep, but it will constantly challenge and grow you.

My advice for new consultants is to explore your interests, craft your path and enjoy the journey.

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