The electric vehicle: The law of threes
January 18, 2021
RESEARCH REPORT
In brief
In brief
- People throughout the world are becoming increasingly aware of their footprint on the environment.
- Propelled by a growing Green movement, especially among younger people, we’re seeing a strong push toward greater global sustainability, and mobility.
- What does a future in which people rely less on fossil fuels look like?
The first law of threes
Three motivating forces are pushing OEMs toward the EV market:
1. Government regulations and incentives
More stringent CO2 emission regulations are dovetailing with incentives and subsidies that support EV investment, promotion and sales.
2. Infrastructure and technology development
Widespread availability of charging stations and technological enhancements (such as higher battery capacity) will all but guarantee vehicle usability and increase customer acceptance.
3. Customer e-readiness
Consumer awareness of how individual choices and behavior impact the environment are increasingly advancing e-mobility. Incentives, infrastructure and technology development lead toward EV adoption.
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A lighter powertrain with high voltage batteries and emphasis on software accelerate the need for a new e-customer journey. Prepare for a different charging experience—an EV takes much longer to charge than a simple three-minute fill-up.
The second law of threes
E-mobility is leading to a radical change of three key automotive elements:
1. Adopting a new e-value chain
The standard value chain needs to evolve, not only from the engineering and manufacturing side, but also from the user perspective. It should include new suppliers and meet new customer expectations.
2. Creating a new customer experience
A new customer experience is evolving based on charging time and needs. Customers are more attentive to the impact on the environment and the use of renewable energy and resources.
3. Discovering a new ecosystem
New players are gaining prominence as they disrupt the automotive status quo. For success in this market, new competitors are investing in developing a robust EV ecosystem and charging infrastructure.
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The third law of threes
Three geographies are leading the e-mobility trend:
1. China
The Chinese government is driving mobility electrification with investments in infrastructure, supply chain development and purchase incentives, making China the biggest EV market in the world.
2. Europe
Europe is increasing efforts toward more sustainable mobility, multiplying investments in EV production and battery supply chain development and penalizing OEMs exceeding emissions targets.
3. United States
In the U.S., many states are investing in EVs and adopting stronger regulations targeting more sustainable mobility and emissions reduction.
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