Delivering an improved customer experience with AI
Across many industries, companies using AI in marketing and CX are simply outperforming those that don’t.
Making the impossible possible: Galien forum 2021
Accenture's Petra Jantzer co-moderated the Galien Golden Jubilee Forum and discussed critically important lessons learned from COVID-19.
A new economic reality is challenging profitability
Accenture explores how changes in personalized, complex medicines are challenging health systems’ ability to afford the care that populations require.
Launching to win: Positioning assets for success
Accenture’s Katie Boyd and Frances Tulley explore the differences between beating market expectations and underperforming pharma launches.