It is a cloud native platform that extracts information from unstructured data like video, image, audio. It identifies key categories like celebrities, objects and activities, scenes, brands and text.
The platform drives innovation across the content supply chain - content production, rights and acquisitions, planning and scheduling, content management, promos, presentation and playout to increase efficiency, strengthen customer engagement, optimize content supply chain and unearth new potential. It supports:
- Automatic tagging and archiving
- Interactive content discovery
- Content recommendation
- Automated editing, subtitling and closed captioning
- Intelligent thumbnails
- Predictive audience
Technologies like Machine Learning with Computer Vision, Automatic Speech Recognition and Natural Language Processing come together to increment velocity, flexibility, accuracy and quality of metadata. Various cloud technologies orchestrate and detect complex scenarios with utmost accuracy.