Many organizations have at least begun to experiment with the use of digital twins: digital representations of physical things. Using twins for testing during the validation phase of a design process, for example, is a popular starting point. But these implementations enhance or improve just one piece of a larger process; they barely scratch the surface of what the digital twin can accomplish. In fact, done right, it will help to usher in the future of product development: a total process transformation that not only boosts efficiencies and speeds up development, but also delivers better design options and generates new revenue streams.
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