Social commerce is creating new opportunities and challenges for brands, retailers and platform companies. It’s set to become a $1.2 trillion wave of change, and businesses need to be ready to take advantage now.
This four-part essay series will explore the social commerce ecosystem and scope out the market opportunity, what makes the social experience unique and how platforms and brands can meet their needs.
About the Research
Accenture Research conducted a series of studies on social commerce to better understand the nature of this opportunity. We designed and fielded an online survey of 10,053 social media users in China, India, Brazil, the US and the UK. The online study was conducted August 12th – September 3rd, 2021. We also conducted in-depth interviews with shoppers and sellers from those same five markets between May 26th and June 2nd, 2021.
Accenture’s social commerce market forecasts were produced using econometric modeling, considering the optimization of consumers’ preferences to accelerate existing market momentum. The social commerce market includes products or services ordered via social networks, regardless of the method of payment or fulfillment, covering B2C and C2C transactions.