As covered in the previous essay, I&D: It's time to show, not just tell, Platform and Media companies must evaluate the effectiveness of ID&E practices across the multiple enterprise dimensions; within its corporate workforce, amongst its creative teams and partner network (designers, producers, writers, marketers, etc.), and in its content, online products and services.
When it comes to identifying metrics, an organization needs a clear understanding of its current state. For example, if an assessment shows a company’s talent retention is strong but workforce diversity is lacking, a focus could be placed on measuring the progress in attracting a diverse talent pool. With every goal, it is crucial that executive ownership is clearly defined, and achievement is tied to a clearly defined reward structure. A successful enterprise-wide ID&E strategy requires buy-in from the CEO, full c-suite and the Board, and specific, measurable KPIs that address each of the enterprise dimensions.
The 2022 Audience Representation Index is one ID&E measurement tool and framework available to the Platform and Media industry developed by Accenture in partnership with the World Economic Forum. This index provides a framework for measuring audience perception of in-content diversity and corporate inclusion initiatives, along with associated industry and sector level benchmarks.
Metrics should reflect a Platform and Media organization’s most critical inclusion, diversity, and equity imperatives across each form of diversity: corporate, creative and in-content.