Enter REVEL Moments—a live storytelling platform that connects athletes to fans for intimate, moderated online events. The REVEL concept originated in conversations focused around reinventing the fan experience and the founders quickly realized this model would thrive as a standalone platform, serving a diverse set of organizations and players. They came to Accenture Song to bring the dream to life, knowing no other single partner could stand up the technology to support dynamic video and web3-fueled social commerce, develop the product roadmap, and bring the entire platform online at the speed required to capitalize on current market relevance.
The Song team’s product design exploration initially offered 60 distinct types of experiences REVEL could bring to market that helped shape the core offering and ensure relevance. And as REVEL’s development partner, Accenture Song offers ongoing support of the core platform and service itself, across leading technologies that quickly enabled and will continually improve REVEL’s commerce, video engagement, and enriched Web3.0 capabilities, while Song’s marketing strategy, commerce capabilities, and customer acquisition intelligence underpin company’s business ambitions as a leader in social commerce.
The REVEL Moments concept is life-centric by design, providing a relaxed digital environment for players to be themselves and giving fans the experience of sitting down in their living rooms, having a natural conversation. REVEL content is built on fan-inspired storytelling, allowing deep human insight and market demand to tailor each athlete’s unique content. By engaging fans in the creative process, allowing them to upvote experiences and provide questions and topics for discussion, REVEL bakes relevance into every interaction and shines a light on players as human beings. The athlete refines the storyline, contributes additional ideas, and collaborates on a final run of show.
REVEL offers an innovative event pricing platform, balancing fans’ personal value of the experience with their ability to pay, through a “Name your Price” tool. Built with a scalable Web3.0 strategy, every event ticket is a non-fungible token (NFT), which will include a collectible image in the form of original art or a photograph outside public domain. Over time, these tickets will bring enhanced utility through smart contracts offering benefits and perks—early access to future events and merch drops or sneak peeks at pre-game locker room talk.