Using an agile delivery methodology, the app and services are rolling out in France, Argentina, Russia, the United Kingdom, Germany, Hungary, Slovakia, Czech Republic, Romania, Colombia, Slovenia, Poland, Croatia, Brazil and more. Renault plans to expand the app to all countries where it operates.
The mobile app and related services are connecting customers, their cars and the Renault brand in new ways. By forging deeper, ongoing relationships with customers, Renault is building loyalty and retention. These changes are making a tangible impact on the way the company operates; Renault is on track to make profitable aftersales and connected services a bigger part of its business. As the amount of data gathered from vehicle-embedded software grows, Renault has the right framework in place to continually improve its products, services and offers, and to build new services that boost revenue.
By expanding on the app’s flexible foundation, Renault can improve the brand’s social media presence and pursue more growth opportunities in the broader automotive ecosystem. These new digital capabilities place Renault as a digital transformation leader in the auto industry.
