What does this mean? We’re at a pivotal moment for marketers. Recent research by Accenture Interactive shows that leading marketing functions are seizing this opportunity to transform how they acquire and retain customers, and redefine how they think about marketing. They’re focusing the entire business on building purposeful connections and providing hyperpersonalized experiences that drive growth.
Moving into a new world of opportunity
Seizing competitive advantage in a cookieless world
Creating unrivalled experiences, at enterprise scale
“Accenture has proven to be a leader in helping clients realize the full potential of the Adobe platform to fuel transformation and accelerate value.”
of campaigns using third-party cookies overstate reach.
of campaigns using third-party cookies understate display and video conversions.
of CEOs know their company must fundamentally change the way it engages and interacts with its customers.
“You’re going to need to augment your data. This means a first-party data exchange, where you can work with other well-known brands – brands that matter to you or your consumer.”
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