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"I absolutely feel this is a start of a new way in which all of these entities in the ecosystem - pharma companies, physicians, patients and other players - will interact and engage with each other. And digital is going to be at the forefront of that engagement."
— Debraj Dasgupta
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The 4 P’s of digital transformation
Episode #5
Remember the 4 P’s of marketing? In this episode, Tom Lehmann talks the 5 P’s of digital transformation – platform, people, process, and proficiency – with seasoned pharma exec Debraj Dasgupta.
The two discuss how the 4 P framework, combined with business strategy, are the building blocks for successful digital transformation. They dig into the enabling role and dependencies of each element and the impact they have collectively on sustainable digital innovation in Pharma.
Don’t miss the section on innovation spurred by startups and what larger pharma organizatiosn can learn from nimble innovators and the role of angle investing. Listen now!
In this episode our podcast host Tom Lehmann talks health and patient care innovation with Tina Ripperger and Jennifer Spada. This episode focuses on the healthcare disruption we all faced in 2020-21 and the role digital is playing to connect and engage with patients.
They discuss the historic 2020 reset that forced the need for patients to adopt new ways of managing their health and findings from a recent patient services survey Accenture led that gained insights on new trends in care from 12,000 patients around the world.
The three take on how the health experiences have been forever revolutionized and discuss how some of the most successful companies are leading the way to lasting changes that positively impact patient health.
In this episode Accenture’s Tom Lehmann talks with Guido Radack, Bayer. They discuss Guido’s IT and business experience and his role in helping to shape and drive Bayer's digital strategy for clinical development.
The discussion focuses on Guido’s most recent role in clinical innovation and examines technology investment, decentralized trials, COVID’s role as a catalyst for business change, and digital technologies being a piece of the solution to business challenges.
In this episode Accenture’s Tom Lehmann talks with Kailash Swarna, Ph.D, MBA, Novo Nordisk. They discuss Kailash’s role in applying a digital transformation mindset to increase patient impact and improve the lives of people with diabetes and metabolic diseases.
The discussion candidly takes on strategy and stakeholders, the pace of technology and science, the dimensions of patient centricity, making value tangible, and future vision.
In this episode we talk about an industry research study that Accenture conducted on the state of digitalization within Biopharma R&D and compare that to findings of our prior study in 2016. We focus on gathering a view of the progress the industry has made over the past few years and we look at this progress considering the influence and impacts of the COVID-19 pandemic, the substantial investments from global tech giants in artificial intelligence, data and analytics, and other technologies to reshape traditional product development models and the delivery of patient care.
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