Acutely aware that we were designing for a team of doctors and nurses, we interviewed a number of professional users to consider not only the needs of the patients but also of the medical team caring for that patient.
We considered the medical team’s entire experience, including planning the procedure, the signals and feedback the machinery offers, and the application of the data gathered during an operation.
It was paramount to ensure that we put the user (i.e. the medical team) at the center of our thinking so that they could do their best for the patients in their care. To maximize their ability to work effectively, we made sure that touchpoints on the cart and the tower were easy to use, and visually prioritized the most-used elements. Custom color-coded lighting gave the operating team instant visual cues that would save time in a very busy environment.
We exploited the full flexibility of the motor-powered endoscope by using a joystick as the controller – a piece of hardware anyone who has played video games would find immediately comfortable.
While every decision we made was driven by how surgical teams would use the system, brand considerations were also a priority. Whether aesthetic or experiential, every design consideration was rooted in establishing and furthering the brand, and supporting Auris Health’s mission of Transforming Medical Intervention.