Accenture worked with BBVA to integrate four trading rooms—from facilities to hardware infrastructure to services to business and operating models—into a single unit. To do so, the Accenture/BBVA team defined, built and implemented an integrated architecture that would enable order introductions, electronic order reception and automatic order routing to domestic and international markets.
The most important asset Accenture and BBVA developed during the ambitious program was STAR, an integrated front- and middle-office platform that covers 200-plus trading room functions and products and enables the fast integration of the businesses, operations and workforces of the banks' capital markets areas. The team has integrated the flexible, open STAR system in BBVA's operations in Madrid, London, Paris, Milan and New York. The New York implementation, completed in a record five months, represents the first time that an application designed and developed in Spain has been implemented successfully in the US market and fully adapted to the U.S. Security and Exchange Commission's requirements. Accenture signed a three-year contract to continue providing maintenance and support for BBVA's worldwide STAR system.