Job Description

Responsible for executing analytics initiatives to generate actionable insights with a focus on Recruitment and Corporate Marketing.  This includes measuring and optimizing for marketing channel effectiveness and business impact, analyzing and synthesizing insights for key stakeholders as well as working cross-functionally to implement findings, educating teams on measurement strategy and reporting tools and identifying ways to enhance said tools on behalf of your Recruitment and Corporate  Marketing colleagues
- Support analytics initiatives for the Recruitment & Corporate Marketing teams
- Aggregate and analyze multi-channel data to develop actionable insights on talent engagement with marketing touchpoints to optimize marketing messages and channel strategy
- Inform and educate teams on M&C measurement strategy, KPIs and reporting tools as well as developing ways to evolve tools to meet their needs (where relevant)
- Connect digital cross-channel analytics with CRM/application related data to deliver closed-loop reporting around the end-to-end candidate journey
- Measure the impact of our Corporate Marketing initiatives in reaching and engaging our key audience segments of clients, employees and recruits
- Leverage audience segmentation, quantitative analysis and data mining to understand talent journey and develop relevant, personalized experiences
- Partner closely with relevant HR/Recruiting, CIO and Campaign Operations teams (where relevant) as part of a collaborative measurement process to understand data collection points and usage across different systems leveraged by these groups

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- Bachelor’s degree required, Master’s degree a plus
Work Experience:
- 5-7+ years analytics experience; B2B or recruitment marketing analytics a plus
- Experience with driving high impact quantitative analysis leveraging Excel, data visualization or other tools.  Ability to query/mine large data sets, basic knowledge of SQL a plus
- Experience with marketing analytics including web, CRM, social media and job boards.  Specific experience with Adobe, Facebook, Twitter and LinkedIn insights, Sprinklr, a plus.
- Familiarity with Taleo, Workday or Avature platforms an asset.
- Experience in collaborating with BI and Data Management teams on processes and architectures that support analytics needs
- Demonstrable skills in consulting and partnering with marketing stakeholders to uncover business questions and aligning analytics initiatives that deliver insights to inform data-driven decisions

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

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