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CRM Consumer Loyalty Campaign Planner

Job Location: Warszawa

Regional Description: Polska

Job Number: 00532119

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- Job description

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 375,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at http://www.accenture.com/.

 

Accenture Operations is one of Accenture key capabilities dedicated to work on outsourcing engagements. These are long-term partnerships with clients for whom we manage and provide increasingly specialized business operations, such as finance and accounting, IT, applications development and maintenance, helpdesk services, and HR. We not only maintain key business functions for clients, we constantly seek to improve them to help our clients move ahead of the competition.


Key responsibilities

  • CRM Consumer Loyalty Campaign Planner providing service to a leading global consumer goods retailer for a number of their local markets including Western Europe, Eastern Europe and South East Asian markets.
  • Owns the Planning and Briefing of CRM Consumer Loyalty multi-channel campaigns, including  journey planning, multi-channel multi-contact programmes, multivariate test plans.
  • Understands the customer segmentation rules provided by the (3rd party) Strategic agency and creates highly targeted and engaging communications strategies.
  • Identifies the key messages or propositions or calls-to-action for a customer segment in the local market and define the best means to communicate it.
  • Liaises with (3rd party) Strategic Agency to understand Global direction and communications plan.
  • Uses both qualitative and quantitative research (where appropriate) to answer questions and prove or disprove hypotheses.
  • Works with Campaign Insights Manager to supports Insight development – through research and analytics exploration to understand insights and customer behaviours.
  • Works within a team of 5-10 in Warsaw as part of a global operating model.
  • Works with campaign execution team.
  • Works within a team of 2-3 Warsaw-based Planners.

Required

  • Experience in Campaign Planner role (typically at least 3-5 years) for multi-channel Consumer Loyalty Campaigns
  • Experience developing customer engagement strategies – CRM programmes, communication plans, customer brand experiences for all or a part of the following local markets: Germany, Turkey, Poland, Slovakia, Bulgaria, Czech Republic, Hungary, Russia, Thailand, Singapore.
  • Proven experience demonstrating and understanding of how business, brands and customers interact, with an understanding of the role that technology plays in this relationship.
  • Proven CRM programme development and deployment experience covering customer journey planning, multi-channel multi-contact programmes, multivariate test plans.
  • Experience using customer segmentation and creation of highly targeted and engaging communications strategies
  • Communication skills – excellent writing (English) and presentation skills, capability to identify key message or proposition for local market and define the best means to communicate it.

Nice to have experience

  • Previous agency experience
  • Experience working in a globally distributed team (ideally including India-based teams)
  • Experience interacting with clients and 3rd parties
  • Consumer fuels experience
  • Consumer Marketing experience of at least one of the local markets.
  • Team Lead experience

Language skills

  • Fluent English required
  • Nice to have: Some language skills from the other local markets.

We offer

  • The ability to use your knowledge of foreign language on a daily basis at work (we serve our Clients in almost 30 foreign languages)
  • Experience with a range of Clients and technology solutions which provides professional relevance
  • Operating according to Lean Six Sigma philosophy
  • Collaborating and learning from diverse and talented colleagues helps you “raise your game”
  • Trainings and development tailored to help you achieve your potential
  • New Joiners Programme including trainings
  • Opportunity  to engage in Corporate Social Responsibility initiatives
  • We also think about your social life, at Accenture you will be able to take part in different initiatives like Book Club, International Cuisine Club, Accenture Runners Club, family events, cultural meetings, photography classes, climbing, soccer, swimming and many others.
  • Social benefit packages including: private medical care, My Benefit, life insurance
  • Friendly work atmosphere in multicultural environment


When applying please enclose the below statement:

 

"I hereby express my consent to process my personal data included in my job offer by Accenture Sp. z o.o. or any other entity of the Accenture group for recruitment purposes and once the recruitment process is closed, I agree that Accenture Sp. z o.o. with its registered seat in Warsaw, 00-121, ul. Sienna 39 or any other entity of Accenture group places and processes my personal data in its database. I also express my consent to sending my personal data to third parties within the Accenture group pursuant to the Personal Data Protection Act of 29th August 1997 (Journal of Laws of 2002, No. 101, position 926 as amended). I submit the data voluntarily. I have been informed about the right of access to the content of my data and about the possibility of correcting them."


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Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law.

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