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How COVID-19 has permanently changed patient behavior

July 10, 2020


In brief

COVID-19 has changed the healthcare landscape

9 OUT OF 10

felt that the care they received from their healthcare provider was as good or better than before COVID-19

Patients chose to defer and change their care


of patients deferred or cancelled treatments due to the COVID-19 pandemic.

1 out of 5

patients switched to a different therapy due to COVID-19, while nearly half considered making a change.


of patients said that they felt at least slightly afraid


were very afraid of possible exposure during a visit to their healthcare provider


of patients had their clinical trials suspended or delayed due to COVID-19

Leading with integrity and trust in Life Sciences

Reimagining patient engagement

Nearly half of all patients reported that they are now getting treatment at home instead of going to their healthcare provider’s office.


of patients want to use technology more for communicating with healthcare providers and managing their conditions


of patients used video conferencing to communicate with their healthcare providers about treatment – for many of them, this was their first-time using video calls for healthcare (70%)


of patients used new devices or apps to help manage conditions remotely during COVID-19

How to reimagine patient engagement


Build on the momentum of patients embracing virtual care to enhance tools and platforms, improving outcomes and resilience.


Use virtual tools as a regular part of patient care and clinical trials, and learn from patient input and feedback to enhance the patient experience.


Reach patients where they are at, with targeted relevant content that addresses personal health questions.

Contact us

Brad Michel

Managing Director – Life Sciences Lead, North America

Laura Dix

Managing Director – Life Sciences, United Kingdom

Petra Jantzer, Ph.D.

Senior Managing Director – Global Life Sciences Lead

Aman Bajaaj

Managing Director – Asia Pacific Life Sciences Lead
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