Accenture + Adobe

Accenture and Adobe’s partnership has spanned more than 20 years and been witness to countless technology innovations. Yet today, we are on the precipice of the most exciting advancements we have seen in a lifetime. From stepping into metaverse worlds, to everyday conversations with generative AI, the potential of today’s technology seems limitless – you just need to imagine it. And when we combine those new ideas with our people’s Adobe specializations and deep industry and functional knowledge, together with Adobe we can bring to life truly immersive, impactful experiences at the enterprise scale to power change and unlock new value for clients. Because Accenture and Adobe are committed to empowering your journey to total enterprise reinvention and turning "no way" into "yes way" everyday!

The proliferation of content, combined with the rapid-fire evolution of customer preferences, has left marketers struggling to keep up with the pace of change. While customers expect personalization, localization and inventiveness as standard, ways of working have not evolved to deliver on this.

Our content supply chain (CSC) solution, enabled by Adobe Experience Management and Workfront:

• Replaces fragmented, time-consuming processes with streamlined, integrated, optimized, and collaborative workflows that help organizations create and distribute digital content faster, increasing efficiencies and speed to market.
• Eliminates duplication, harnesses real-time data, and increases transparency and automation so marketers can deliver highly relevant, powerful experiences at scale across all channels, business units and geographies.
• Leverages generative AI for optimization, unlocking new revenue streams and personalized content.

The $10 trillion commerce market is expected to nearly triple by 2027. It’s therefore vital companies can scale services to meet demand, while understanding who their customers are and what they want, exactly when they want it. They also need cutting-edge digital capabilities that are secure and agile enough to adapt at the speed of customer preferences.

Together with Adobe Commerce Cloud and Adobe Experience Cloud, Accenture:

• Helps businesses gain a single view of the customer, then reimagines buying and selling experiences to increase relevance and drive growth.
• Uses an agile business model to ensure clients have the right talent, assets and cloud-enabled analytics to scale relevant brand experiences efficiently and at speed across channels and markets.
• Co-creates world-class, end-to-end and personalized shopping experiences with clients that are flexible and scalable, bringing unrivalled experiences to customers and measuring the impact for continuous improvement.