Three issues eroding the streaming experience
One issue is getting caught in the “rabbit holes”
of consumers globally consider the process of navigating among different streaming services “a little” to “very” frustrating.”
spend more than six minutes trying to find something they want to watch.
A second issue is encountering inefficient bundles
A third issue is the fact that algorithms remained scattered across providers
of consumers globally said they’d like to be able to take their profile from one service to another to better personalize content.
would be happy to let a video-on-demand service know more about them to make recommendations more relevant to them.
It’s time to give consumers greater control over the experience
So what does this look like in practice?
About the research
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