Reimagining customer experience with Salesforce
Business must shift their focus from optimizing customer touchpoints (CX) to delivering purposeful experiences with the entirety of their business, anywhere, anytime.
Right now, an experience renaissance is afoot – pushing business beyond the CX philosophy and coalescing around delivery of exceptional experiences. This differentiation must anticipate and respond to customers’ changing needs. This is the Business of Experience (BX).
While uncertainty continues to swirl, BX provides a more holistic approach, allowing organizations to become more customer obsessed and reignite growth. Whereas CX existed in a silo, BX is in the board room as a CEO priority because it is pushed down through all levels of the organization. In fact, 77% of CEOs said their company will fundamentally change the way it engages and interacts with its customers.
BX combines the promise of technology with human ingenuity to deliver the outsized and sustained value that savvy CEOs and their leadership teams will embrace as we move deeper into the coming decade.LEARN MORE
Salesforce has always been about the experience, which makes it a natural fit for any organization on its journey to being a Business of Experience. Take a deeper dive into why Salesforce is the ready-made catalyst for BX to help outperform competition.
Creating a culture of constant innovation helps deliver on the promise of superior experience. Powering that culture with a platform makes it stick. Learn more.
Experience is everyone’s responsibility. Operating with the same insights and tools makes it easier to work as one cohesive, customer-obsessed unit. Learn more.
We are living in a world that is being reimagined before our eyes. Driven by the power of data, Accenture and Salesforce reimagine human experiences that reignite growth and accelerate the path to value. Together, clients trust us to solve their most complex business challenges with agility and speed.