Commercial, sales & marketing
Bringing insights, design thinking and human ingenuity together to reimagine your customer experiences and commercial growth.
Be life years ahead
As the market pivots to the patient with more individualized treatments and value-based models, life sciences companies must also shift their commercial models.
Science and technology are converging to enable more personalized, precise treatments. Marketing and technology are also converging enabling much more precise targeting and care experiences. Brands are no longer built through sales reps and advertising alone, but through delivering better treatment outcomes wrapped in exceptional experiences.
At the heart of every care experience is a person – a human being. That is why today’s commercial models must consider the full human experience—much of which is shaped outside of traditional care environments.
Being life years ahead means you understand this, knowing exactly what is delighting your customers and differentiating you from your competitors.
Partnering to unlock your commercial growth
We work with you to build more personalized and agile commercial models using online and in-person interactions to know what your customer’s want and respond to. Add in our experiential agency skills and you get better operations and happier customers.
Value-based models & therapeutic strategies
Builds insight-driven commercial models, treatment launches and value and access strategies for a more personalized healthcare market.
Living marketing—Customer engagement and experiences
Combines design thinking with insights from patients, providers, pharmacies, payers and advocacy groups to create exceptional experiences and new growth across channels.
Sales, marketing & customer operations
Simplifies and streamlines sales operations and marketing (e.g., content & campaign management) using applied intelligence, industry-proven solutions and continual improvement.
Patient services
Creates outcome-based services that provide better patient and HCP support from clinical trials through ongoing treatment and wellness programs. Learn more.
Platform, analytics & data ecosystems
Develops technology blueprints and ecosystems and delivers them through systems integration and implementation.
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The new commercial model
Our commercial capabilities are designed to help you become a “Living Business” – one that unlocks sustained growth by continuously adapting to evolving customer needs.
Delivers better outcomes
Centers the commercial organization on delivering better patient and program outcomes.
Delights its customers
Understands what patients and healthcare providers want in their individual interactions and designs experiences that people love.
Applies intelligence
Enables the application of AI, smart automation, machine learning and advances analytics at scale—to discover and apply new insights.
Streamlines and digitizes
Empowers seamless collaboration across the commercial organization and other functional areas – connecting, simplifying and unifying decision making.
Harnesses ecosystems
Enables connection to data and insights from other healthcare entities impacting the patient experience.
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The case for change
Our years of research with patients, providers and pharma companies have uncovered some eye-opening facts about today’s commercial models and the real human experience.
47%
of patients said pharma companies understand their emotional, financial and other needs related to their condition.
1/2
of life sciences commercial leads said they don’t have a good understanding of what their customers need and want.
90%
of life sciences CEO’s believe that the dynamic orchestration of more complex ecosystems will become a core activity of commercial leaders.
What we think
Commercial Services
Artificial Intelligence can drive growth and sustainability on the commercial side of the life sciences industry.
Commercial Services
What can Pharma Cos do differently when launching new innovative products.
Commercial Services
Our survey reveals healthcare professionals value services but don't have strong awareness of them and aren't frequently recommending them to patients.
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Case studies
Commercial Services
Accenture helped develop a digital content management tool and Accenture worked hand-in-hand with AstraZeneca to implement an end-to-end system.
See how we partnered to remove barriers to treatment through mobile technology.
Accenture's INTIENT Patient Platform helped orchestrate the ongoing treatment that patients need to live long and fulfilling lives.
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Awards & recognition
Advertising Age Annual Agency Report
Accenture interactive ranked world’s largest digital agency network
Fourth year in a row.
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Our leaders
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Akash Patel
Managing Director – Commercial, Sales & Marketing lead – Life Sciences – North America
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Eva Wiedenhöft
Managing Director – Commercial, Sales & Marketing lead – Life Sciences – Europe
Floren Robinson Pressman
Managing Director – Accenture Interactive (Digital), Life Sciences
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Jamie Antis
Managing Director – Customer Insight and Growth Lead – Products, Life Sciences
Ray Pressburger
Managing Director – Accenture Strategy, Commercial, Sales and Marketing, Life Sciences
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