Bringing insights, design thinking and human ingenuity together to reimagine your customer experiences and commercial growth.
The life sciences industry is realizing unprecedented success in bringing New Science to market, with annual launches and approvals of new medicines at all-time highs. Yet, the marketplace within which we are launching these medicines has changed significantly – from a disrupted customer model accelerated by COVID-19, to slowing pricing and margin growth due to economic constraints, the continuously evolving role of patients and the structure of healthcare systems, and the ongoing possibilities of policy and regulatory forces constantly being explored.
Given this environment, how should biopharma’s realizing the optimal economic success of New Science?
It will require a more modernized commercial model – one that is fit for today and the future.
We work with you to build more personalized and agile commercial models using online and in-person interactions to know what your customer’s want and respond to. Add in our experiential agency skills and you get better operations and happier customers.
Builds insight-driven commercial models, treatment launches and value and access strategies for a more personalized healthcare market.
Combines design thinking with insights from patients, providers, pharmacies, payers and advocacy groups to create exceptional experiences and new growth across channels.
Simplifies and streamlines sales operations and marketing (e.g., content & campaign management) using applied intelligence, industry-proven solutions and continual improvement.
Creates outcome-based services that provide better patient and HCP support from clinical trials through ongoing treatment and wellness programs.
Develops technology blueprints and ecosystems and delivers them through systems integration and implementation.
Our commercial capabilities are designed to help you become a “Living Business” – one that unlocks sustained growth by continuously adapting to evolving customer needs.
Centers the commercial organization on delivering better patient and program outcomes.
Understands what patients and healthcare providers want in their individual interactions and designs experiences that people love.
Enables the application of AI, smart automation, machine learning and advances analytics at scale—to discover and apply new insights.
Empowers seamless collaboration across the commercial organization and other functional areas – connecting, simplifying and unifying decision making.
Enables connection to data and insights from other healthcare entities impacting the patient experience.
Our years of research with patients, providers and pharma companies have uncovered some eye-opening facts about today’s commercial models and the real human experience.
47%
of patients said pharma companies understand their emotional, financial and other needs related to their condition.
1/2
of life sciences commercial leads said they don’t have a good understanding of what their customers need and want.
90%
of life sciences CEO’s believe that the dynamic orchestration of more complex ecosystems will become a core activity of commercial leaders.
As New Science grows in prominence, a new economic environment is demanding change for biopharma’s.
Our new research focuses on patient adoption and reveals that the patient services model needs to change.
Accenture surveyed 720 HCPs globally on how operations and needs changed during COVID-19 and the effects for patients and pharmas.
Accenture helped a biopharma company implement a patient-centered platform to manage the delivery of a personalized gene therapy solution.
Accenture supports forces with Siemens Healthineers in digitizing its customer service processes and facilitating seamless online interaction.
Adobe
Gartner
Advertising Age Annual Agency Report
Life Sciences consultants weigh in on how pharma, biotech, medtech and consumer health companies can improve patient outcomes.
Explore earning patients' trust and taking tangible steps to better engage with patients.
Accenture surveyed 500 patients in the US to understand the impact on perceptions of patient trust and expectations.
Five strategies for successfully scaling AI in biopharma and unlocking its value to drive strategic priorities.
filter result
Managing Director – Commercial, Sales & Marketing lead – Life Sciences – North America
Managing Director – Commercial, Sales & Marketing lead, Life Sciences, Europe
Managing Director – Accenture Interactive (Digital), Life Sciences
filter result
Managing Director – Accenture Strategy, Commercial, Sales and Marketing, Life Sciences
