The traditional media industry is struggling to redefine its place in the world. The COVID-19 pandemic prompted more people to seek new forms of home entertainment, creating an opportunity for platforms and new video-streaming entrants to move in. Successful media companies have already transformed to support new value chains.
Differentiation and relevance are key. But the time to act is now. Powered by three value plays, dynamic products and services and an agile business model, traditional media companies can redefine their place in the market landscape as relevant, profitable players. Create a differentiated user experience by becoming an Aggregator; reimagine audiences and market opportunities as a Consumer Media Company or leverage a universe of ecosystem partners, content creators and distributors to create an integrated user experience as a Lifestyle Media Platform.
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