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Future-proof Advertising Sales

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Future-proof advertising sales

The global advertising market has certainly experienced plenty of disruptions over the years that have made their marks—some of them lasting—on advertising spend and placement.

The most recent disruption—COVID-19 and the resulting economic crisis—has created extremely turbulent and challenging advertising dynamics for global broadcasters, media firms, and telcos that’s hammering ad spending in the near term while accelerating some of the trends that have been unfolding across the industry for years (principally, the ongoing shift to digital).

But in the current crisis there’s opportunity for companies that seize the moment to transform their ad sales organization. By infusing automated, AI-driven processes and workflows, new skills and incentive systems, easy-to-interpret enterprise data, and holistic visibility of inventory and forecasts, media companies can achieve true “media-tech” status and be better positioned to grow as ad spending recovers.

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A plan for the Media & Entertainment Industry

The value of a platform in media & entertainment

In 2019, for the first time, consumers spent more time on digital media than on any other format. To compete, and win, in this massively disrupted landscape, traditional media and entertainment businesses need to transform on three critical fronts:

Establishing direct customer channels

Develop a direct relationship with end customers, as traditional wholesalers are now positioned to become retailers through platform enablement.

Becoming an intelligent enterprise

Shift value to creators based on customer engagement and become a more intelligent enterprise to extend customer lifetime value.

Expanding monetization

Expand monetization beyond subscription, taking into account the long-tail opportunity of the digital economy as a lever for unleashing trapped value.

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Communications and Media

Zero-based mindset

Explore how M&E companies today have an historic opportunity to unlock a tremendous amount of money to fuel their growth.

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Experimentation: Winning experience in streaming

Adopting a culture of experimentation can help companies rapidly and continuously evolve experiences.

The Future Home in the 5G era

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Case studies

Communications and Media

Unlocking the value of data in advertising

Manzoni partners with Accenture to reinforce its leadership position in advertising.

Communications and Media

Enabling a world record streaming service: Hotstar

Hotstar leverages Accenture Video Solution to build a scalable and resilient video streaming platform.

Communications and Media

Firing on All 4 cylinders

Delivering world class experiences at Channel 4.

Communications and Media

The transition to technology driven telco accelerates

Vodafone partnered with Accenture to transform their global finance organization and deliver one of the largest migrations in SAP’s history.

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Media and entertainment industry news

Learn more about Accenture’s Media & Entertainment industry practice in the news.

IDC MarketScape names Accenture a Business Consulting Leader

Accenture has been named a leader in the 2020 IDC MarketScape: Worldwide Business Consulting Services Vendor Assessment.

Communications service providers hold the key to unlock the future home ecosystem, according to new book from Accenture

"The Future Home in the 5G Era" provides a roadmap for companies eager to make connected living a reality at a time when we need it most.

Listen: NBCU’s Linda Yaccarino and Accenture’s Mike Chapman on Peacock’s potential for rethinking ads

Variety’s podcast, Strictly Business, explores how a new streaming service will give NBCUniversal a shot at reinventing TV advertising as we know it.

Traditional cable and wireless brands are catching up to big tech and digital brands in terms of customer affinity

Accenture's "Global Keep Me Index" survey shows that traditional comms and media companies are stepping up in the competition for digital mindshare.

Channel 4 extends “All 4” partnership with Accenture in Leeds

Initiative aims to bring new roles and digital innovation to broadcaster’s streaming platform.

Intelligent advertising services

Accenture’s comprehensive intelligent advertising services can help you grow your advertising business effectively.

Digital video solutions

Enabling content creators, broadcasters, operators and communication service providers to translate vision into value.

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Media consulting

Future-proof advertising sales