Communications and Media

Media consulting

We help media and entertainment businesses outmaneuver uncertainty. With end-to-end transformation expertise, our clients emerge stronger and grow.

Driving M&E profitability with a zero-based mindset

Many media and entertainment (M&E) companies have attempted to improve profitability through targeted cost-reduction initiatives - the need for which has only escalated in the wake of COVID-19.

We analyzed the financial performance of major publicly traded M&E companies to identify the profitability impact within two years after the announcement of cost reduction initiatives.

We found that, on average, M&E companies’ profit margin rises and peaks within roughly three quarters after a cost reduction initiative is launched—then reverts to below prior profit levels inside of two years.

Explore how M&E companies today have an historic opportunity to dramatically and permanently shift their cost curve, design a new business for the future unencumbered by their legacy operations, and unlock a tremendous amount of money to fuel their growth.

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COVID-19: Outmaneuver uncertainty in media

Trending in Media and Entertainment

How 5G can transform the movie-going experience

How 5G can transform the movie-going experience

Discover Accenture's vision for what the movie experience of the future might look like.

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Cloud imperative in media

Cloud imperative in media

Explore the critical steps and business growth opportunities for media companies as they accelerate their move to the cloud.

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Mapping the future of the media & platforms landscape

Mapping the future media & platforms landscape

Accenture’s and the World Economic Forum’s media and platforms value map charts the future for the sector.

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The value of a platform in media & entertainment

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In 2019, for the first time, consumers spent more time on digital media than on any other format. To compete, and win, in this massively disrupted landscape, traditional media and entertainment businesses need to transform on three critical fronts:

Establishing direct customer channels

Develop a direct relationship with end customers, as traditional wholesalers are now positioned to become retailers through platform enablement.

Becoming an intelligent enterprise

Shift value to creators based on customer engagement and become a more intelligent enterprise to extend customer lifetime value.

Expanding monetization

Expand monetization beyond subscription, taking into account the long-tail opportunity of the digital economy as a lever for unleashing trapped value.

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What we think

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Case studies

Unlocking the value of data in advertising

Unlocking the value of data in advertising

Manzoni partners with Accenture to reinforce its leadership position in advertising.

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Enabling a world record streaming service: Hotstar

Enabling a world record streaming service: Hotstar

Hotstar leverages Accenture Video Solution to build a scalable and resilient video streaming platform.

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Firing on All 4 cylinders

Firing on All 4 cylinders

Delivering world class experiences at Channel 4.

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The transition to technology driven telco accelerates

The transition to technology driven telco accelerates

Vodafone partnered with Accenture to transform their global finance organization and deliver one of the largest migrations in SAP’s history.

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Media and entertainment industry news

Learn more about Accenture’s Media & Entertainment industry practice in the news.

IDC MarketScape names Accenture a Business Consulting Leader

Accenture has been named a leader in the 2020 IDC MarketScape: Worldwide Business Consulting Services Vendor Assessment.

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Communications service providers hold the key to unlock the future home ecosystem, according to new book from Accenture

"The Future Home in the 5G Era" provides a roadmap for companies eager to make connected living a reality at a time when we need it most.

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Listen: NBCU’s Linda Yaccarino and Accenture’s Mike Chapman on Peacock’s potential for rethinking ads

Variety’s podcast, Strictly Business, explores how a new streaming service will give NBCUniversal a shot at reinventing TV advertising as we know it.

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Traditional cable and wireless brands are catching up to big tech and digital brands in terms of customer affinity

Accenture's "Global Keep Me Index" survey shows that traditional comms and media companies are stepping up in the competition for digital mindshare.

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Channel 4 extends “All 4” partnership with Accenture in Leeds​

Initiative aims to bring new roles and digital innovation to broadcaster’s streaming platform.

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Capabilities

Intelligent advertising services

Accenture’s comprehensive intelligent advertising services can help you grow your advertising business effectively.

Digital video solutions

Enabling content creators, broadcasters, operators and communication service providers to translate vision into value.

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