Intelligent Advertising Services
Accenture’s comprehensive intelligent advertising services can help you grow your advertising business effectively and profitably – at scale.
Advertising has experienced deep disruption as new channels and innovative technologies emerge and evolve at speed. Competition is fierce, but businesses have an unprecedented opportunity to help advertisers reach target audiences.
Standardized and consistent audience segments across publishers.
Advanced analytics based on machine-learning and big data.
Greater clarity and visibility into programmatic ad buying and campaign reporting.
Omnichannel sales based on data-driven automated platforms ensuring full visibility.
Extend advertising inventory to small and medium businesses—at scale.
Accenture’s comprehensive intelligent advertising services can help you grow your advertising business effectively and profitably – at scale.
Solve key challenges and take advantage of opportunities to transform your advertising business to better monetize your inventory and audiences.
Innovative data-driven platforms and capabilities that help you successfully compete in the new advertising ecosystem, with agility, and scale.
Build, launch and manage ubiquitous advertising products. Operate business models powered by agile development and delivery solutions.
Marketers need to measure their return on advertising investment and optimize their marketing mix, while publishers and platforms need to demonstrate their unique contributions and quantify these results to attract advertising spend.
The rise of digital advertising channels with data and analytics capabilities has increased expectations for actionable analysis across all channels. This poses a significant challenge to publishers and platforms that currently lack the similar capabilities to capture, analyze and quantify advertising impact.
Our attribution studies address publishers’ data and analytics capability gaps to uncover the return on advertising spend that industry stakeholders increasingly require. Through unbiased analysis of our proprietary, closed-loop data sets—combined with third-party data to create richer views—Accenture pinpoints the strengths and opportunities across traditional and digital advertising channels to bolster publishers’ sales efforts.
Accenture pinpoints the strengths and opportunities across traditional and digital advertising channels to bolster publishers’ sales efforts.
Accenture’s comprehensive intelligent advertising services can help you grow your advertising business effectively and profitably – at scale.
Manzoni partners with Accenture to reinforce its leadership position in advertising.
An 18-month project to monetize M6’s big data that spanned strategy to implementation and ongoing execution.