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Soar in the face of disruption

February 18, 2020


In brief

Disruption is the new normal

Through a zero-based mindset, nearly 50 percent of the G2000 has adopted strategies that show potential to significantly increase execution speed and create investment capacity.

Don’t let cost transformation efforts sputter

Invest with purpose

Lay the agile foundation for growth

Bet on big thinkers

While only 8% of companies globally employ whole-brain leadership today, 82% of companies state they intend to embrace the whole-brain approach in the next three years.

Come out on top

1. Prepare for takeoff

Prioritize the removal of rooted systems and structures that prevent the ability to scale and innovate at speed.

2. Invest with purpose

Provide a mechanism to become a disruptor with the help of a galvanizing purpose, expanded innovation breadth and ecosystem partnerships to access technologies and talent.

3. Foster a growth mindset

Reset cultural norms across the organization to embrace creative thinking and relentless innovation. Balance legacy left-brain thinkers with bold right-brain minds willing to push new boundaries.

4. Reward innovation

Implement new or adjust existing incentive structures for behaviors and results related to the new or evolved business models. Relentlessly measure and recognize the right behaviors.

Christopher Roark

Senior Managing Director – Accenture Strategy Lead, North America

Benigno Herreria

Managing Director – Accenture Strategy, Senior Zero-Based Transformation Lead

Nnenna Ilomechina

Managing Director – Strategy

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