Thesis Internship - Marketing Strategy
Internship details
Period: 4 – 6 months
Hours per week: 32 - 40
Location: Hybrid (ITO office, Amsterdam and work from home)
Start date: February 2026
The work
Hi (potential) master student! We are looking for a thesis student to join the Marketing practice of Accenture Song. This capability comprises two different practices: Marketing Strategy & Advisory, and Brand & Creative. We also cover marketing topics related to Data & AI and Marketing Technology. Together, we merge creativity and data-driven marketing with distinctive business consultancy. Each practice plays a vital role in helping companies organize and build brands that perform!
Team As a Marketing Strategy intern, you’ll join our Strategy & Advisory team. We’re a team of all-round marketing specialists and strategists, where each of us also excels in a specific marketing domain (like marketing operating model, innovation, MarTech, and Content Supply Chain).
We’re all about leveraging creativity, technology and industry expertise to help clients unlock growth. We combine analytical rigor with creative thinking and MarTech savviness to advise clients on how to make marketing more effective, purpose-driven and future-ready..
Daily Tasks On a daily basis, the following can be expected:
- Write your thesis, which is your main priority. In doing so, you’ll be supported by dedicated people in our team;
- Conduct research within the marketing strategy & advisory domain, you might find a way to contribute to our practice through internal initiatives;
- Get the opportunity to present your results to our team and others within the organization at fixed times;
- Together with the other interns, you’ll be challenged to add value to Accenture Song by coming up with your own company-wide project;
- Gain experience as a consultant within Accenture.
Research We support research topics that connect to the following domains, among others:
- Marketing Strategy
- Marketing Innovation
- Marketing Technology
- Marketing & the role of AI/agentic
- Content creation & management
- B2B Marketing
- Marketing & Sustainability
Song Talent Factory (STF)
As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements, activities and projects to enhance your intern experience. Being part of the Song Talent Factory, you will:
- Get professional guidance on finding the next step in your career;
- Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (Commerce, Design & Digital Product Creation, Marketing and Consumer Services);
- Work on a large internship long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer;
- Be part of the Accenture Song community through companywide and intern specific engagement events
- Enjoy the wide variety of training opportunities;
From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!
Interested? If you are interested, please upload your motivation letter together with your resume in our Workday system.
Who we are
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence. Visit us at: www.accenture.com/song.
Song is one of five services that make up one Accenture – the others are Strategy & Consulting, Technology, Operations, and Industry X.
Here's what you'll need
We expect the following qualifications and qualities from a thesis intern:
- You are currently enrolled as a Master student in a Dutch university throughout the entire duration of the internship, preferably in a Marketing, Digital, Technical and/or Business Master's program;
- You have strong affinity with marketing strategy and/or marketing technology;
- A Pro-active and self-starter attitude;
- Entrepreneurial and creative mindset;
- Independent working attitude;
- Fluent in Dutch and English (spoken and written).
What's in it for you?
Accenture is a global company with a world-class brand and reputation. Our people are Change Makers, and to support them as an employer, we make five promises:
Work with flexibility, in a culture based on trust
Embrace a sustainable growth mindset
Live a human-led culture of Inclusion & Diversity by caring deeply for all our people.
Lead and transform our clients with technology
Connect with our global network of 700.000 colleagues.
These promises are reflected through our excellent employee benefits, including:
- Career guidance facilitated by your individual appointed People Lead
- You will receive internship allowance and a laptop
- The opportunity to work hybrid and access to any office of Accenture in the Netherlands.
- Social activities like Friday Drinks, sport events and parties
- Unique chance to experience the real-life job of a consultant Accenture from the inside
- Membership of our Internship Community which will give you the chance to attend lunch lectures, classroom workshop and build your network within Accenture
- Personal buddy within the organization;
- A broad international network;
- Take part in the Song Talent Factory.
What we believe
Accenture is an equal opportunity employer. Our leaders are committed to building a better, stronger and more equitable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.
Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.
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