Are you ready to play a crucial role in solving technical data issues for leading companies in the world? You’ll work on innovative projects and develop your career, collaborating with the best teams in the world. At Accenture Song we offer you the right toolkit to further boost your career and seize great opportunities. We are looking for passionate, curious and team driven players who are ready to push the boundaries.
With your efforts as a Data Analytics Consultant you play an important role in managing the marketing channels of our clients more effectively. You do this by implementing various systems that enable the collection, organization and insight of data. Think of Google Tag Manager, Google Analytics, Relay42 and Tealium. Before you start working on this, you first analyze the websites / apps of our clients and convert your findings into concrete web analytics measurement plans. Together with the client you determine which goals you want to measure and which data must be collected for this.
You then develop and supervise the briefings in which the technical adjustments are described, so that the data collection can be carried out in accordance with the measurement plan. We are increasingly establishing connections with CRM systems or other relevant data sources that enrich the profiles of the target groups and ensure that we can realize even more targeted (automated) marketing campaigns. We use data management platforms (DMPs) for this and in your role you are regularly involved in the (complex) implementation of these platforms.
Who we are
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence. Visit us at: www.accenture.com/song.
Song is one of five services that make up one Accenture – the others are Strategy & Consulting, Technology, Operations, and Industry X.