Marketing. Sales. Finance. Human resources. Run as distinct silos, these and other functions are too big, too slow and too expensive to be effective.
They can be barriers to speed, agility and decisiveness as each area, in turn, weighs in on key decisions. It’s something incumbents understand more and more each day: Only 25 percent believe their company’s operating model has evolved quickly enough to align to their strategy.
Given the speed at which business is moving, incumbents can no longer afford to group skillsets solely within an
organization in functional silos. Because the lapsed time from idea to action has shortened too dramatically to accommodate sequential processing, and companies can no longer afford planning approaches that take
weeks or months to design.
Stopping the silo spread
It’s a natural tendency: as businesses grow, they tend to adopt more traditional structures which leads to centralized functions and divisions.
Over time, organizations respond according to their internal needs over those of the market and the customer. And silos spread, ultimately inhibiting collaboration and innovation.
The trick comes in breaking them down by redesigning work to redefine end-to-end processes. Then giving employees the right tools for what’s most important: driving a relevant customer experience.