Understanding the SMB sales landscape

SMBs represent +90% of the business population. They really matter to enterprises, as customers and as partners. But enterprises are falling short of making the most of the opportunities that SMBs present.

In our first set of essays, based on US research, we identified a fundamental disconnect between what enterprises believe and SMBs perceive. Closing that gap is essential for enterprises to engage more effectively with SMBs.

• Don’t Tell Me, Show Me
• Enterprises Build Trust, SMBs Will Spend
• Tell Me All About Yourself
• The Power to Influence

Next, we expanded our in-depth research to 5,000+ SMBs across 11 countries on 6 continents. While not all SMBs are the same, they share key similarities globally.

• Winning in a small (and medium-sized) world
• Say hi to the new SMBs on the block
• Take SMB growth to new heights

And recently, we have expanded our research into Forbes, where we continue to provide critical actions that enterprises can take to strengthen SMBs.

• How Enterprises Can Ignite SMB Advocacy
• A Pulse On SMB Recession Readiness