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Accenture Song in the news

Provocative POVs, game-changing client work and more—check out our latest news coverage.

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Client work

Rothco and AIB ignite 'flames of belief' in the darkest points of buying a property

Rothco, part of Accenture Song, collaborated with Allied Irish Banks (AIB) on a campaign that presents the stark reality of buying a home.

Why the pandemic can’t scupper a solid strategy

The Monkeys, part of Accenture Song, created an emotive and celebrity-filled new advert for Qantas that demonstrates why ‘all brand strategies should be timeless.’

Coinbase’s Super Bowl ad proves QR codes are more than just awareness plays

Coinbase’s commercial, created with Accenture Song, ‘nearly broke the internet’ (and temporarily broke the Coinbase website) by directing more than 20 million hits in just one minute.

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From our experts

Addressing DEI on multiple fronts

Kevin Brady of Droga5, part of Accenture Song, was recognized as Ad Age’s Diversity and Inclusion Champion of the Year for the array of initiatives he has introduced.

How brands can prioritize multicultural marketing in virtual worlds

Accenture Song’s Katie Burke shares her optimism about the potential of the metaverse to increase collaboration, diversity and multiculturalism.

We’re not getting back to normal – ever

Here are three strategies for marketing leaders to manage burnout, according to Accenture Song’s Jeannine Falcone.

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OUR FJORD TRENDS 2022 REPORT

Five trends explore recent changes in relationships and set out how organizations can respond to build a new fabric of life that's good for people and the planet.
READ THE REPORT

This could have been an email and other ways to have better meetings

Allotting a few minutes at the top of a call for casual interaction can help the flow of ideas, says Accenture Song’s Mark Curtis.

Me vs. we: Fjord Trends 2022 picks out tensions that marketers can’t ignore

Accenture Song's Martha Cotton shares this year’s Fjord Trends report, which reveals five key trends that are driven with tensions that get to the heart of some of humanity’s big questions.

Metaverse 2030: Blurring the lines between creator and customer

The metaverse is on every marketer’s mind in 2022, but what will it look like in 2030? Accenture Song's Katie Burke shares some watchouts for marketers as we write the future.

Accenture Song in the news

Breaking news

David Droga changed advertising. Now he wants to kill it.

Accenture Interactive becomes Accenture Song

Speeding up coral reef monitoring

Client work

Rothco and AIB ignite 'flames of belief' in the darkest points of buying a property

Why the pandemic can’t scupper a solid strategy

Coinbase’s Super Bowl ad proves QR codes are more than just awareness plays

From our experts

Addressing DEI on multiple fronts

How brands can prioritize multicultural marketing in virtual worlds

We’re not getting back to normal – ever

OUR FJORD TRENDS 2022 REPORT

This could have been an email and other ways to have better meetings

Me vs. we: Fjord Trends 2022 picks out tensions that marketers can’t ignore

Metaverse 2030: Blurring the lines between creator and customer