Accenture Song in the news

How the Droga5 founder has changed Accenture—and how it has changed him.

Accenture chose the new name because it was simple and surprising and because ‘song is the most enduring and relevant form of communication globally.’

Coinbase and Accenture Song won the top prize in the Direct category for an ad that ‘rocked the Super Bowl’ with its minimalist use of a QR code swimming around in a black background.

Droga5 partnered with Kaytee, an industry leader in small pet nutrition, on a mockumentary that follows comedian Rainn Wilson entering the Westminster Kennel Club Dog Show to showcase small animals on the big stage.

UN Women Australia’s latest campaign – created by The Monkeys, part of Accenture Song – highlights that we’ll see robo-farms, humans walking on Mars, and a Moon colony before we reach global gender equality.

Robinhood, Thailand’s fastest-growing food delivery app and all-in-one travel service platform, is collaborating with Accenture Song to drive advertising creativity and enhance brand experiences for advertisers on the platform.

Accenture Song’s Flaviano Faleiro explains why brands that want to stay relevant to their customers and grow into the future must embrace scarcity thinking and strike a balance between affordability and sustainability.

Accenture Song’s Katie Burke shares her optimism about the potential of the metaverse to increase collaboration, diversity and multiculturalism.

Here are three strategies for marketing leaders to manage burnout, according to Accenture Song’s Jeannine Falcone.