Software and Platforms

Powering the platform future

Research-led insights into the evolving world of Software & Platform companies.

Understanding the SMB Landscape
Revolutionizing Platforms Through Low-code/no-code
Exploring the Future of Gaming
Unlocking Platform Potential With Growth Teams
World! Can I Have Your Attention Please?

To keep pace with the rapidly evolving needs of our clients and partners, we have published a series of thought leadership essays examining the next generation of platform growth. Scroll down to read our insights:

Understanding the SMB landscape

Software and Platforms

Take SMB growth to new heights

Understand what the $1.2 trillion social commerce opportunity means for SMBs.

Software and Platforms

Get to know the newest generation of SMBs

A new wave of digital-savvy and self-funded SMBs has emerged. Here's five ways enterprises can really understand—and deliver—what next-gen SMBs need.

Software and Platforms

Winning in a small (and medium-sized) world

Three key actions for enterprises to unlock and win SMBs globally, at scale.

Software and Platforms

The power to influence

Learn about the trust that SMBs place in their peers, and what it means for enterprises if they play the right role in nurturing SMB-to-SMB networks.

Software and Platforms

Tell me all about yourself

A smart approach to segmentation can enable enterprises to build deeper, more trusted sales-generating relationships with SMBs.

Software and Platforms

Don't tell me, show me

Learn more about the relationship between enterprises and SMBs, and the importance and opportunities of addressing that perceived gap.

The social commerce revolution

Software and Platforms

Unlocking the potential of the creator economy

How engaging creators will be critical to social commerce success.

Software and Platforms

Brand strategies for a social commerce world

Social commerce offers brands myriad growth opportunities. It also presents them with complex choices. The key challenge? Knowing where to play.

Software and Platforms

What do social shoppers really want?

Social commerce is on track to become a $1tn market. How should platforms and brands come together to play, compete and win in the new market?

Software and Platforms

Why the future of shopping is set for a social revolution

Explore the factors driving this wave of change and how it will impact every brand, retailer and platform business.

Revolutionizing platforms through low-code/no-code

Software and Platforms

Tuning into Africa’s digital transformation

Find out why Africa’s fast-expanding tech ecosystem offers companies an outstanding opportunity to make their move into the continent.

Software and Platforms

CIO’s challenge or secret weapon: Low-code/No-code

CIOs who harness LCNC's potential will achieve new heights of productivity. But to take advantage, they will need to embrace new operating models.

Software and Platforms

Technology democratization for smaller companies

Learn more about how Low-Code/No-Code platforms give SMBs new powers, and why platform business.

Software and Platforms

Power to the people!

Learn how democratization of tech via low-code/no-code platforms allows companies to bridge the skills gap, power innovation, and unleash a new wave of creativity.

Exploring the future of gaming

Gaming

Playing for everyone!

Why the shift online means the gaming industry needs to offer a great experience to all players.

Gaming

Gaming: The next super platform

Learn what’s driving gaming’s massive growth, the changing demographics of the gaming universe, and the increasing importance of social interactions.

World! Can I have your attention please?

The current explosion of creativity, virality and engagement is taking things to a whole new level. There’s a new class of consumer-creator emerging. Combining creativity with virality, they are reaching global audiences in the millions.

But what happens when we emerge from COVID? How will the behavior shaped by 12 months or more of relative confinement and increased digital engagement change when the conditions that helped form them no longer apply?

FIND OUT NOW