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COVID-19: The impact on consumer goods

April 1, 2020

There’s no going back

New risks and opportunities in consumer goods

Understanding the What, Who and How

Coronavirus & consumer goods companies: key actions

NOW: How to respond to the current crisis

  • Stand up cross-functional command center with KPI tracking
  • Create Elastic Digital Workplace task force
  • Reshape marketing plan around new demand and brand purpose

NEXT: how to reset our relationships and ways of working

  • Build deeper understanding of new demand spaces & paths to purchase prioritizing accelerated e-Commerce sales (B2B/D2C)
  • Reallocate and repurpose resources (e.g. field salesforce)
  • Enable the shift in product portfolio by flexible (3rd party) manufacturing & logistics

FINALLY: How to renew ourselves to the new era

  • Accelerate move to intelligent data driven operating model (to support new business model)
  • Reprioritize enterprise investment plans for post COVID era
  • Scan market for M&A opportunities

Contact us

Oliver Wright

Senior Managing Director – Consumer Goods & Services, Global Lead

Kim De Maeseneer

Lead – Products Industry Group, EMEA

Laura Gurski

Lead – Office of the Chair & CEO

Salvatore Lo Presti

Lead – SAP Business Group, Asia Pacific & Growth Markets
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