Research Report
Enabling women on the frontline to thrive, stay and perform
A report by Catalyst in partnership with Accenture
Research Report
A report by Catalyst in partnership with Accenture
From retail sales to heavy machine operations, frontline jobs are some of the most important— and toughest—out there. As women are critical to our workforce, it’s important to better understand how they really felt at work. What we found points the way towards ensuring women in these roles are fully recognized and fulfilled to give their very best.
We interviewed dozens of women in frontline roles. Again and again, women told us that while they are motivated to perform at a high level, they are too often frustrated by environments and practices that do not consider their needs.
Here’s the good news: companies have a clear opportunity to attract and retain more women. When companies address the needs of women in frontline roles, they position themselves to increase employee satisfaction, morale, and engagement—leading to improved retention and stronger performance.
40%
in the manufacturing industry.
60%
in the retail industry.
82%
in the hospitality industry.