Consumer Goods and Services
In an era of market disruption, the Accenture consumer goods industry helps businesses digitize, transform and reach the always-connected consumer.
We see a very different future ahead. A consumer goods and services industry that has redefined brand relevance, placing consumers at the center of everything they do. An ever-changing set of players creating new ecosystem and business models. Where needs are evident and responses are immediate, with capabilities to efficiently produce in the right scale unit, at the right time.
CPG companies must balance the current business and explore new growth, using data and digital innovation to adapt.
The overarching strategic decision CPG companies must take? Making a wise pivot from the core business to new engines of growth.
As new brands continue to emerge and grab market share, large CPG companies must focus on accelerating growth to stay relevant to the consumer… or risk ceasing to exist.
From enabling front office transformation to building an intelligent enterprise underpinned by technology and analytics, the Accenture consumer goods industry helps businesses innovate and transform.
With services spanning growth strategy and execution, sales and trade promotion management, marketing, supply chain, and intelligent enterprise enablement – all underpinned by technology ‘in the new’ – we help our clients achieve consumer relevance at pace and in the right scale units.
Growth that comes via reinventing brands and shifting to serve the consumer through new products and services and new business models.
An expansion of retail as we know it requiring agility to market, while selling and distributing in continually shifting patterns.
An enterprise that optimizes itself requiring a comprehensive change in process and technology, while enabling people and embracing ecosystems.
A world of digital, data, and tech-powered operations that make and deliver relevant products at the right scale unit.