Digital consumer and customer experience

How to improve end-to-end experiences

To grow, CPGs must radically rethink their relationships with both consumers and retailers. Explore four steps to improve the digital consumer and customer experience.


COVID-19: What to do now, what to do next

Our eight waves of consumer research reveal that COVID-19 has substantially changed consumer behavior. We explore five key myths impacting CPGs—that our research data dispels. Businesses must be data-led as they shape plans for the future, and CPGs need to revisit consumer segments, their portfolios and their partners now to build a foundation for future growth.

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Navigating the Impact of COVID-19

Debunking 5 consumer myths in the era of COVID-19
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Navigating the impact of COVID-19

How we help

With services spanning growth strategy and execution, sales and trade promotion management, marketing, supply chain, and intelligent enterprise enablement we help our clients achieve consumer relevance at pace and in the right scale units.

Remodel the portfolio

Create an innovation agenda to drive disruptive growth.

Redefine consumer and channel experience

Capture new growth and meet liquid expectations.

Reinvent operations

Architect the business to be relevant at scale.

Run an intelligent enterprise

Pivot your business to unlock value faster than ever.

Develop next-gen IT architecture

Go digital at the core to adapt at speed.

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From enabling front office transformation to building an intelligent enterprise underpinned by technology and analytics, the Accenture consumer goods industry helps businesses innovate and transform.

Where we serve


Discover how we are working across the food value chain (seeds, farming, and processing) to drive innovation and growth for our agri clients.

Alcoholic beverages

We’re helping companies that produce, market, and/or distribute alcohol get closer to the consumer and improve the customer experience.

Beauty and personal goods

Check out how we are transforming the beauty customer experience and enabling clients to discover new areas of opportunity fueled by data.

Food and non-alcoholic beverages

We’re helping food and beverage companies pivot to consumers evolving needs for quick, healthy, socially responsible products that elevate experiences.

Home and personal care

From personal care & hygiene to home care products and appliances, we help clients adapt to a new reality, driven by evolving consumer lifestyles.

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Case studies

Accenture co-created an AI-based, "Human + Machine" toolset with P&G to formulate tailored CPG products.

Accenture helps Carlsberg transform into an agile, digital business with cloud.

We worked with Henkel to digitally upskill its workforce and create a culture of lifelong learning.

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Meet the team

Consumer Goods Forum Industry X virtual events

Now more than ever it’s time to rethink the Consumer Goods Industry. Learn how to leapfrog your competitors by digitally transforming your operations. 


Accenture and Shiseido establish joint venture to accelerate Shiseido’s digital transformation

The joint venture, called Shiseido Interactive Beauty, will include approximately 250 digital, information technology and other skilled resources from both Shiseido and Accenture.

COVID-19 has sparked a new wave of innovation across consumer industries, according to Accenture research

After a year of lockdowns, 95% of Accenture’s survey respondents said they made at least one change to their lifestyle that they expect will be permanent.

Tata consumer products digitally transforms supply chain with Blue Yonder and Accenture

Consumer products company to improve planning capabilities with Blue Yonder utilizing Microsoft Azure and teaming with Accenture on implementation.

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