Reimagining guest experiences on the high seas

It’s no wonder that Carnival Corporation’s CEO Arnold Donald calls today “the golden age of cruising.” Forbes predicts that 27 million people will take a cruise this year, with $65 billion in ships on order over the next decade.

As the industry grows, so does competition, and cruise lines need to deliver personalized, cost-effective experiences to keep passengers coming back to sea on their ships. However, customers feel this is an area where travel providers struggle. According to Accenture Global Consumer Pulse Research in 2018, three out of four travelers feel only a handful of travel companies really excel in relevance.

As the premier innovation partner for Carnival Corporation’s Global Experience & Innovation team, Accenture is helping to elevate and transform the cruise experience by scaling made-for-me experiences for thousands of passengers at a time. Discover how an innovation partner tapped into all five of its businesses – Digital, Technology, Strategy, Consulting and Operations - to provide Carnival guests with the best experience on the seven seas.

With the help of Accenture Technology, The Ocean® guest experience is a fully functioning future-ready system — made for continuous change, high transaction volumes, resiliency, and most importantly, interconnectivity. It is a “living” system, built up of applications, infrastructure, processes and people.

Already, The Ocean® guest experience platform is transforming the end-to-end cruise experience for guests sailing with Princess Cruises.