High-consideration purchases and organizational buying dynamics lengthen sales cycles, complicate attempts at personalized experiences, and hamper adoption, renewals, and the accumulation of customer lifetime value.
At the same time, B2B companies suffer from a lack of digital investments and continue to grapple with disconnected systems, people, and processes and tougher organizational buy-in, while being under pressure to do more with less—all of which make transformation a heavier lift. B2B leaders seek simplicity and scale to deliver better value and power sales without increasing complexity.
We help B2B marketing, sales and service organizations accelerate sales and drive sustainable revenue growth by reimagining and connecting experiences across the customer lifecycle. We apply proprietary assets from across Accenture and deep ecosystem partnerships to identify ideal buyers, earn buyer preference to shorten time to sale, and improve adoption, expansion, and renewals.