This new ability for the three consumers to evaluate and assess the product and store layout in the same space, while interacting with the products and each other in real-time, increased the efficiency of the process and made it a more realistic and effective simulation of the real-life scenario.
Additionally, the final product included the ability for an audience to observe, engage and participate in the process. The resulting feedback provides more relevant information to the merchandising experts designing the displays.
The experience of the members of the team from Accenture XR allowed them to speed up the content development for this system, while maintaining legacy systems and providing backward compatibility allowing for plug-and-play with any existing 3D environment. This made it possible to apply the multiuser experience to existing environments, significantly decreasing the costs of developing and implementing the system.