S&C Global Network - AI - Song - MMM-Manager

Management Level: Ind&Func AI Decision Science Manager
Location: Gurgaon, Bangalore

Must-Have Skills:
Market Mix Modeling (MMM) Techniques, Optimization Algorithms for budget allocation and promotional channel optimization, Statistical and Probabilistic Methods: SVM, Decision Trees, Programming Languages & Tools: Python, NumPy, Pandas, Sklearn, AI/ML Models Development and Data Pipeline Management, Data Management within Snowflake (data layers, migration), Cloud Platforms experience (Azure, AWS, GCP).

Good-to-Have Skills:
Experience with Nonlinear Optimization Techniques, Experience in Data Migration (cloud to Snowflake), Proficiency in SQL and cloud-based technologies, Understanding of Econometrics/Statistical Modeling (Regression, Time Series, Multivariate Analysis).

Job Summary

We are seeking a skilled Ind & Func AI Decision Science Manager to join the Accenture Strategy & Consulting team in the Global Network – Data & AI practice. This role will focus on Market Mix Modeling (MMM), where you will be responsible for developing AI/ML models, optimizing promotional channels, managing data pipelines, and working on scaling marketing mix models across cloud platforms. This role offers an exciting opportunity to collaborate with leading financial clients and leverage cutting-edge technology to drive business impact and innovation.

Roles & Responsibilities

Engagement Execution
• Lead MMM engagements that involve optimizing promotional strategies, budget allocation, and marketing analytics solutions.
• Apply advanced statistical techniques and machine learning models to improve marketing effectiveness.
• Collaborate with clients to develop tailored market mix models, delivering data-driven insights to optimize their marketing budgets and strategies.
• Develop Proof of Concepts (PoC) for clients, including scoping, staffing, and execution phases.

Practice Enablement
• Mentor and guide analysts, consultants, and managers to build their expertise in Market Mix Modeling and analytics.
• Contribute to the growth of the Analytics practice through knowledge sharing, staffing initiatives, and the development of new methodologies.
• Promote thought leadership in Marketing Analytics by publishing research and presenting at industry events.

Opportunity Development
• Identify business development opportunities in marketing analytics and develop compelling business cases for potential clients.
• Work closely with deal teams to provide subject matter expertise in MMM, ensuring the development of high-quality client proposals and responses to RFPs.

Client Relationship Development
• Build and maintain strong, trusted relationships with internal and external clients.
• Serve as a consultant to clients, offering strategic insights to optimize marketing spend and performance.