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Global Song Market wide GM -Analytics Advisory - Manager

Analytics Advisory Manager | Full time | Experience: 10-12 years
Job n. R00238895 | Bengaluru
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JOB DESCRIPTION 

 

JOB TITLE:  Business Architect 

LEVEL: Level 7 – Analytics Advisory Manager 

 

Offering/Deal: Accenture Applied Intelligence 

Location:  India  

Reporting Structure  

Reports to: Level 6, Senior Manager 

The Marketing & Digital Comm. Value Architect focuses on building business cases that Identify the value proposition that we as ACN can deliver to a current client/prospect using our Marketing & Dig. Comm. offering and the levers/services that we can deliver them through  

 

Responsibilities 

 

  • Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client (i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends 

  • Responsible for driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals 

  • Responsible for managing a 4-member team of value architects and help them deliver innovative business cases/ensure client buy-in 

  • Responsible for working with the pursuit team to assess the marketing & dig. Commerce operations maturity of a client (w.r.t. 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research 

  • Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing/dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive 

  • Responsible for working with SMEs to refine the value proposition based on ACN experience of having driven it across clients with similar maturity within the same industry 

  • Responsible for innovating on the approach/process to build value propositions to clients 

 

 

Expected Candidate Profile 

 

  • Total 8-12 years of experience in Digital Marketing/Digital Commerce, with understanding of typical business problems that functions like marketing or dig. commerce face within client organizations & typically resolution approaches 

  • Understanding of various tools/technology platforms that are used in Digital Marketing/Digital Commerce and prior hands-on experience in working with some of them/ability to help clients identify how to derive more benefits as opposed to their current usage   

  • Understanding of industry specific challenges and ability to customize approaches/value proposition in accordance with them 

  • Prior experience in building business value cases/proposals to highlight the Business Outcome improvements that can be driven 

  • Quantitative skillsets – Working knowledge of Excel/Power Point is a must  

  • MBA or equivalent from a reputable school / program is highly desirable 

  • Proposal building experience/Sales experience in Marketing Operations/Digital Commerce Operations and/or analytics is highly desirable 

Bengaluru

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