An evolution of engagement
Pharma companies need to do more to better understand and meet the expectations of HCPs due to COVID-19.
When pharma companies do more, they are recognized and rewarded by HCPs with more time and attention.
HCPs most value connections that blend the best of virtual and in-person, focused on the needs of their patients.
of HCPs have seen a decrease in patient numbers over the past year.
have more capacity available than before COVID-19.
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