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GN - SONG - MT - CDP - 9

Mumbai Job No. r00195763 Full-time
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Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

Job Description

The Strategy & Consulting Global Network Song Practice | Digital Marketing Platform Consultant 

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.  

Practice: Strategy & Consulting Global Network Song I Areas of Work: Customer Data Platform, Adobe Audience Manager, Adobe Experience Platform, Digital Audience Management | Level: Consultant | Location: Mumbai, Bangalore, Gurgaon | Years of Exp:  5+ years 

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch

The  Strategy & Consulting Global Network Song practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following

  • Gather requirements, Strategize and shape (build & run) the Client’s digital Marketing Audience management programs that deliver high performance profiles for segmentation & activation across Digital channels (omni channel). I.e. Plan, design, Implement & integrate proprietary products like Adobe Audience Manager, Data management platform/Customer data platform as well as working with partners to leverage audience management capabilities offered by the ecosystem player e.g. Google Advertising data Hub/2nd  party, 3rd party data exchanges/ Partnership automation platforms, DSPs, etc.
  • Understand and convey the impact of regulations like CCPA, GDPR and client’s own internal or industry regulation on data gathering and management. should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels
  • Value realization from Digital audience management through collaboration with Data science teams, digital agencies, Advertising and campaign teams to enable contextual insights and decisioning, and various marketing use cases.
  • Identify different data sources, approaches to enrich customer profiles/segments in CDP (customer data platforms)/DMP and define use cases across multiple channels/destinations. Design Data cleaning, transformation, and integration approach from various data sources into CDP/DMP.
  • Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation).
  • Identify, scope and partner with technology solution providers, client’s IT, BU teams, compliance, and marketing agencies to deliver the best solution meeting the needs of our clients.
  • Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners to leverage various data management capabilities offered these solutions.

Bring your best skills forward to excel at the role:

  • Conduct vendor assessment, client’s current data management capabilities. Provide recommendations on optimizing the same.
  • Research, evaluate and recommend new ways of data management, CDP evolution and how they connect into the broader marketing technology landscape.
  • Identify, Scope & Partner/ team with technology solution providers, client’s IT, BIU teams, compliance, and marketing agencies to deliver the best solution meeting the needs of our clients
  • Ability to orchestrate and implement integrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/ Martech/Adtech components/ data sources.
  • Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best in class Digital audience management capabilities for clients. Propose and conduct pilots as needed
  • Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects
  • Maintains digital marketing platform team by counseling and mentoring employees, and planning, monitoring, and appraising job results.
  • Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space

Read about us.


Your experience counts!

  • Proven working experience (5+ Years) in digital data management/ audience management and relevant marketing technology solutions (including implementations), particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.)
  • Profile & segmentation: Experience building Data management platform capability preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation
  • Data Partnerships: Identify and build capabilities that enable access to 2nd as well as 3rd party data for activation. This may typically include building secure 2nd party data exchange & activation capabilities, partnership automation platforms, etc
  • Digital marketing effectiveness: Working with Digital marketing partners to build a high-performance advertising tech ecosystem that delivers privacy compliant profiles for better campaign performance. E.g. Google Ads data Hub, DSPs, etc
  • Analytics & Insights: Experience with DMP/CDP inbuilt analytics and modelling capabilities to drive insights/ enriched profiles. Experience of integrating external model outputs into the DMP/CDPs.
  • MarTech ecosystem: Able to guide and deliver integration of customer profiles and segmentation across MarTech tools like SFMC, Google 360, Adobe Marketing cloud, Real time interaction management tool, Sprinklr for Social media, etc to build end to end customer focussed MarTech stack
  • Experience in ad tech & web/app analytics & their implementations such as cross device and omnichannel consumer experience, paid and owned media platform integrations, GA, omniture, campaign tracking & attribution tools, firebase, Appsflyer also beneficial.
  • Working knowledge of ad serving tools, programmatic channels, tag management platforms (GTM, Launch, Tealium etc.)
  • Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc.

What’s in it for you?

  • An opportunity to work on transformative projects with key G2000 clients
  • Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
  • Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
  • Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
  • Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, businesspartners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit

Accenture Global Network  | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

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