In brief

In brief

  • Almost a full year into the pandemic, the Indian economy is seeing clear signs of revival with healthcare, IT and FMCG sectors leading the way.
  • Old ways of working and legacy business models will no longer serve companies as customer behaviors have changed drastically, some irreversibly.
  • Companies need to re-invent business models and tech infrastructure using cloud, AI and intelligent operations to function like digital natives.
  • By relying on digital intelligence, they can outpace uncertainty and stay relevant to customers, investors and the workforce.


Businesses must be relevant, resilient, and reinvent themselves to outmaneuver uncertainty

The Indian economy, severely disrupted by the pandemic, is gradually finding its feet again. After hunkering down to let the initial storm pass, organizations in India continue to ride the waves of supply and demand volatility and even more rapidly evolving customer behaviors. There are clear signs of revival with healthcare, IT and FMCG sectors leading the way, and auto and capital goods hoping the current uplift is not just pent-up demand. Finally, months after the onset of the crisis, we can dare to plan for a world post-COVID-19.

While the economy weathered the storm, but headwinds remain. Today’s big challenge for companies is to stay relevant through purposeful business transformation, even as changes in customer behaviors and patterns become irreversible. With virtual interactions and work from anywhere emerging as the norm, Indian businesses must rely on digital intelligence to stay relevant to customers, investors and the workforce. Naturally, pre-pandemic ways of working and legacy business models cannot help companies thrive, let alone recover.

Ultimately, the goal is reinvention, not just recovery. Organizations that re-architect themselves by fundamentally changing their business models and technology architecture to function like digital natives and demonstrate empathy for their customers and trust for employees will most likely emerge as winners in the post-pandemic world.

To read the full article: , listen to the audiobook below or browse through the article in the flipbook.

Outmaneuvering uncertainty—by mitigating immediate challenges and investing in building a better future—will create organizations that one day look back on the pandemic as the darkness before the dawn.


Piyush Singh​

Senior Managing Director, India Market Unit Lead and Lead – Growth and Strategic Client Relationships, Asia Pacific and LATAM, Accenture

MORE ON THIS TOPIC

The big value shift
Fueling recovery

Subscription Center
Stay in the Know with Our Newsletter Stay in the Know with Our Newsletter