To realize explosive growth, businesses need a clear roadmap on how to integrate applied intelligence into their overall business, processes and functions. With digital disruptions uprooting entire industries, companies are waking up to the reality of doing business in the New. Amid rising competitiveness, cost pressures and shareholder expectations, the combinatorial effect of almost simultaneously maturing technologies gives businesses an unprecedented opportunity to gain unmatched competitive advantage. However, most companies are struggling with striking the right balance between multiple technologies to reap the desired results. Real digital transformation requires businesses to combine artificial intelligence, analytics and automation—what Accenture calls the power of applied intelligence—to realize exponential value at speed and scale. This article delves into three essentials steps that’ll help businesses zoom ahead of the pack and tap the full value of applied intelligence.