An estimated US$1.8 trillion of enterprise value in India is at risk of displacement due to disruption. To ensure that competition doesn’t walk away with the opportunity, companies must reinvent their business models, capture new areas of growth, and invest in fast and furious innovation. While this may seem obvious, most companies are hesitant to take the needed steps. Our research shows that companies that thrive in disruption invest in the future and purposefully prepare their business for change. They strike a delicate balance between maintaining course and speed, remaining focused on their core while reinventing it, and simultaneously creating investment capacity to scale new businesses. We call this approach, the Wise Pivot.
Being future-ready requires the confidence to do away with legacy practices and the willpower to embrace change. Knowing how and when to pivot wisely will distinguish the leaders from the laggards in the race to the New. The fifth edition of The Accenture Business Journal for India brings to you insightful perspectives from our thought leaders on how Indian companies can chart their own Wise Pivot journey to stay ahead of the game and drive transformational business outcomes. We also share success stories of how Accenture has helped industry leaders break the mold and accelerate their journey to digital success.
To thrive in a disruption-fueled world, companies will have to shun old ways of doing business. Accenture’s Wise Pivot strategy can help you reinvent your business, embrace a change-oriented mindset and use disruption to your advantage.