COVID-19: WHAT TO DO NOW, WHAT TO DO NEXT

Consumer behaviors transform the CPG industry’s future

Win in the era of relevance

The consumer goods industry has reached an inflection point where those who delay transformation may not exist tomorrow. There are new opportunities to embrace digital and analytics capabilities, partner with ecosystem players and achieve consumer relevance at scale through new operating models.

Accenture brings winning strategies that help consumer goods companies to balance their portfolio to create products, services and organizations that consumers find relevant, build operational agility and transform value chains into a flexible network of capabilities.

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COVID-19: WHAT TO DO NOW, WHAT TO DO NEXT

Navigating the COVID-19 impact on consumer goods

How we help

With services spanning growth strategy and execution, sales and trade promotion management, marketing, supply chain, and intelligent enterprise enablement we help our clients achieve consumer relevance at pace and in the right scale units.

Remodel the portfolio

Create an innovation agenda to drive disruptive growth.

Redefine consumer and channel experience

Capture new growth and meet liquid expectations.

Reinvent operations

Architect the business to be relevant at scale.

Run an intelligent enterprise

Pivot your business to unlock value faster than ever.

Develop next-gen IT architecture

Go digital at the core to adapt at speed.

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Capabilities

From enabling front office transformation to building an intelligent enterprise underpinned by technology and analytics, the Accenture consumer goods industry helps businesses innovate and transform.

Case studies

Food & Non-alcoholic Beverages

Learn how we embarked on a radical reimagination of illycaffè’s digital customer experience.

With Kellogg’s and Qualcomm, we developed a VR solution with embedded eye-tracking in merchandising.

Food & Non-alcoholic Beverages

Accenture helped Del Monte Foods transform its IT infrastructure and to transition to the cloud.

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COVID-19 increasing consumers’ focus on "ethical consumption," Accenture survey finds

Accenture commissioned a survey to explore how global consumer priorities, purchasing decisions and behavioral patterns are shifting in the wake of COVID-19.

Frustrated consumers more likely to avoid buying from retailer or brand again, study finds

New Accenture research shows consumers having a frustrating shopping experience are three times more likely to not buy from the retailer or brand again.

Accenture acquires Dutch product design and innovation agency VanBerlo

We have acquired award-winning product design and innovation agency VanBerlo to strengthen capabilities in merging physical products and digital services.

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