Accenture Extended Reality (XR) Services

The Accenture Extended Reality practice helps our clients imagine, create and deliver innovative XR experiences at enterprise scale.

XR solutions for the enterprise

XR solutions can reduce costs, increase revenue and productivity, and improve customer experience. Accenture is the only end-to-end solution provider that delivers industry-specific XR strategy, delivery and managed services.

Immersive learning

Immersive learning is a highly effective way for organizations to deliver formal training while reducing costs through the use of XR technology. Read more.

Augmented Reality (AR) connected worker

AR provides the connected worker dynamic access to data and digital systems enabling them to be more efficient, accurate and safer.

Virtual merchandising

Using Virtual Reality (VR) headsets with embedded eye-tracking, virtual merchandising provides visualizing, testing and optimizing the design of physical experiences. Read more.

XR consumer journey

When embedded into an omni-channel consumer experience, companies can meet customer demands at speed and at scale.

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XR unlocks new business value through an improved customer journey, optimized employee performance, and creating new content and services.

Technology Vision 2020: The I in Experience

Creating experiences in which users are the heroes.

The traditional relationship between businesses and people is changing. Successful companies are bringing a human focus to their post-digital interactions, designing a truly collaborative digital experience.


XR Event Planner

Learn how Accenture XR Event Planner enabled an immersive, collaborative and interactive augmented reality (AR), mixed reality (MR), and virtual reality (VR) solution to event planning in partnership with Qualcomm, Intercontinental Hotel Group (IHG) and InterContinental Los Angeles Downtown.


XR Event Planner

Accenture teamed with Qualcomm and InterContinental Hotels Group (IHG) to increase sales and efficiency of the meetings and events industry. See more.

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Virtual merchandising - building the business case

Accenture worked with Kellogg’s and Qualcomm to develop a virtual reality-powered solution that transforms how brands and retailers conduct market research. Take a walk-through with our Raffaella Camera and Patrick Costello:

Mobile VR with eye-tracking helps brands and retailers extend their reach to geographically dispersed participants, performing research faster, more affordably and at larger scale, while providing holistic conclusions.


VR Merchandising Solution with Eye Tracking

Accenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research at a larger scale. See more.

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What we think


Accenture and Qualcomm collaborate with InterContinental Hotels Group to transform event planning using Extended Reality

Learn how immersive extended reality technology can streamline the hotel event planning process and increase revenue.

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