Commercial, sales & marketing services
Changing relationships with customers
What is driving this change?
A new experience landscape
of patients want to use technology more for communicating with HCPs and managing their conditions.
regulatory and policy change will pose the greatest impact to margins within the next five years.
decline in Net Price Growth in the US over the next five years, significantly below the historical 4.3 percent growth.
Of patient said that the services they used – such as remote monitoring and payment support – were valuable during the pandemic.
Actions to modernize
"I believe the most overlooked permanent change will be in the relevance of what we engage our customers on more than the channels by which we engage them."
What we think
Awards & recognition
Managing Director – Accenture Strategy, Commercial, Sales and Marketing, Life Sciences
Managing Director – Consulting, Life Sciences, Commercial Services, North America
Managing Director – Consulting, Life Sciences, Commercial Services, Growth Markets
Floren Robinson Pressman
Managing Director – Life Sciences Accenture Song Lead, NA