Explore how Digital Experiences R&D Group applies immersive experiences and other pioneering technology to elevate customer and employee engagement.
Explore examples of how our professionals work on solutions to drive both customer engagement and workforce engagement.
Worked with automotive supplier Faurecia to develop services for connected, autonomous vehicle “cockpits” for driver safety and comfort.
Worked with the Council of Fashion Designers of America on the “smart retail store” and AI-augmented fashion advice.
We joined the Walt Disney Studios StudioLAB as an Innovation Partner, helping design and prototype future entertainment experiences.
With IoT sensors providing enhanced situational awareness, robots can perform multi-modal interactions in complex scenarios with human teammates.
The Sophia Antipolis Lab developed a “teleportation” application to support collaborative working from disparate locations, using virtual reality.
Accenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research.
Accenture Extended Reality (XR) designed an immersive experience based on the brand's real-world need to test the planogram, assortment and pricing strategy for the launch of Pop Tarts Bites.
What truly set the VR-driven results apart? Additional insights from the eye-tracking analytics, providing a wider window into the shopper's behavior than you typically would get from traditional testing methods like in-home user tests, or online surveys.
The VR testing revealed that when the Pop Tarts Bites were placed on a lower shelf – rather than higher up where consumers typically expect to find new products – testers paid more attention to other surrounding Pop Tarts products. That stimulated additional sales of Pop Tarts items, with an overall 18 percent brand sales increase during testing.
Thus, mobile VR with eye-tracking delivered a different, more informed and wholistic merchandising conclusion.
Accenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research. See more.
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Learn how immersive extended reality technology can streamline the hotel event planning process and increase revenue.
Creating experiences in which users are the heroes.
A convergence of breakthrough technologies enables mass customization.
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