Cancer patient pain points: Four challenges
In our first report: “The Experience report – Oncologist issue”, we focused on how to empower oncologists with human-centric services. In this study we again take a human-centered approach—this time to uncover the main pain points for cancer patients, particularly in the growing population of digital natives.
We surveyed 1200 patients in the US, the UK, and Germany between the ages of 18 and 50. Our survey included patients with all types of cancer who shared with us their biggest challenges. More than 90 percent identified themselves as “digital natives” and answered questions about their end-to-end patient experience ranging from the discovery of first symptoms all the way to life after treatment.
Patient journeys tend to be very heterogeneous, yet we discovered that participants’ pain points revolve around four recurring challenges:
A glimpse of the future
There is potential to improve the experience journey of cancer patients as long as they take a human-centric and more holistic perspective of the well-being of patients. Given a future composed of digital natives, it is imperative that health care interventions and services align with patients’ evolving preferences.
For biopharma companies, future opportunities come from;