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Prioritizing an "Experience-First" connected products strategy

April 19, 2021


In brief

The need for a new connected product experience mindset

"Companies need a wider cultural change within the organization. Next-gen products should spark a business transformation, not just a portfolio expansion."

— Product Executive, Global Comms & Media Firm

1 OUT OF 3

companies evolve their operating models when they embrace new technology (Accenture Research).

About this piece

Pivoting to “Experience First”

1. Revise

Your ways of working

2. Rethink

Your old product management doctrines

3. Refocus

On experiences rather than core technology

4. Retool

To sustain and maintain living products

Who should read this playbook?

About the authors


Managing Director – Europe Smart Connected Product Design & Development Lead, Industry X

Raghav Narsalay

Accenture Research Lead for the Metaverse Continuum Business Group


Research Manager – Industry X

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