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In brief


of CPG executives agree that advanced analytics are critical.


of CPG executives acknowledge they're struggling to scale capabilities across their business.

CPG companies must become fully insight-led to maintain–let alone grow–market share.

Five key steps that accelerate value and business impact


Increase in ecommerce revenue


Reduction in marketing expenses

How to start

Organize end-to-end

Define the core data and analytics team plus its current and required capabilities. Design a hub and spoke model that fits your business.

Develop robust analytical products by domain

Prioritize the domains and markets where data and analytics can have the highest impact.

Build a sustainable data foundation

Embed data control frameworks to ensure clear ownership, governance and quality. Drive data asset reusability.

Capitalize on the journey to cloud

Build company-wide understanding of cloud and establish a core IT team to lead the initiative and secure support.

Unlock organizational adoption

Lead from the top and ensure leadership commitment. Engage with end users from the beginning to understand their needs.

Marc van der Net

Managing Director – Consumer Goods & Services Lead, EMEA

Senior Managing Director – Consumer Goods & Services, Global Lead

Oliver helps clients become more agile and innovative and reshape their businesses for a new future.