A new chapter of interactive audience engagement

Bringing together a range of cross functional talent from Accenture and the StudioLAB, the team set about building a platform that could deliver this new form of interactive content experience in the pilot phase. With a cloud-based backend powered by Microsoft Azure, the platform covers everything from the physical hardware and connection to the cloud to the experience design. It also provides a valuable new source of insights into Disney’s audience, plus analytics for iterating and enhancing the quality of the experience.

Drawing on Accenture’s breadth and depth of user experience expertise, the platform included a gesture-based interface, providing an intuitive, human-centered and COVID-secure means of engaging with the interactive poster platform.

Unveiled at the 2021 Black Widow and Jungle Cruise premieres, selected movie fans had their first taste of this exciting new engagement medium. Moviegoers interacted with the platform, putting themselves into the picture, posting to social media, and having fun before and after the show.

• 1,000+ user sessions and counting
• ~800 shareables generated to date
• 98% experience completion rate at Jungle Cruise premiere

In fact, there’s a full content roadmap for the rest of the pilot phase. And because the platform has been designed for extensibility, the interactive screens can easily be brought to a variety of locations.